ACE Golf Academy at Lichfield

ACE was founded by two PGA Professionals, Mark Dulson and Ian Smith, to provide high level golf tuition in welcoming, dynamic, fun and friendly environments. Our aim is not only to help existing golfers progress their ability and enjoyment of the sport, but to also introduce and develop beginners to the game, through our tuition and beginner mentoring programmes.

The team believe that teaching a good golf swing is only the beginning. All session plans aim to equip the golfer with not only the range of shots and experience required to enjoyably complete a round of golf, but to do so to their full ability and potential. On-course mentoring and developing sessions ensure that clients fully understand the etiquette, rules and fundamentals of the game of golf. In addition to assisting them in understanding the importance of correct on course decision-making, from club selection to choosing the right shot for the situation.

Ian Jones - ACE Head PGA Professional
Ian is a Class A PGA Professional and recipient of a Titleist Scholarship as recognition of his results in the PGA Assistants of the Year examinations. He has worked with global golf club manufacturers such as Wilson Golf and Adidas/Taylor Made. His coaching career has encompassed teaching students who are complete novices to expert players. Ian also has considerable experience of teaching children and young adults. Ian relishes the challenge of helping golfers improve and get more enjoyment out of the game of golf, encouraging every student to achieve their potential via simple, easy to understand instruction and stressing the importance of sound fundamentals. Happy golfing!!

Simon Joyce - ACE PGA Professional
Simon is an experienced PGA professional, having taught the game of golf for over 15 years. He started playing at the age of 9 and turned Pro at 17. Previously working at a number of private and municipal golf courses in the Midlands, he came to Lichfield in 2002. Working as a freelance golf pro, his main philosophy for his coaching is to keep things simple, pupils must understand how, what and why they are trying to achieve something in order for them to succeed.

For more information, visit or call 0845 474 8608.